The all new MailChimp has arrived. They’ve given their app a complete makeover and they’re betting big on mobile by placing heavy emphasis on the tablet experience.
The new app is backed-up by a brand spankin’ new website which is elegant, stripped down, and responsive (of course). The work was all done in-house with a division of responsibilities between the UX team (app), marketing team (website), and what MailChimp calls DesignLab (“the avant-garde, exploring new ways to push the boundaries of design”).
Check out this post over at the MailChimp blog outlining the new features on the app and website. For a good in depth read about the broader design philosophy at MailChimp check out this post about how their approach to design, both of products and the organization itself, has evolved.